Poster Plan

Location:
Room 17 in College

Props: 
Computer

Computer chair

-Text on computer screen = Corrupted Karma

First Poster Mock-Ups

These were the initial ideas we had about our poster design. We decided that the one of Tom Banks in front of a computer would be the one to use as the fact that you can only see that back of his head creates mystery adhering to our thriller genre, and the computer adds levels of technology which is a key theme in our film. We will take the photograph with a Canon EOS 600D and edit it using photoshop.

The Pitch

Who would produce our film?

 

Warp Films would be a promising film company to produce our film, because Warp Films is an independent film production company based in the UK. Warp films tend to produce slightly lower concept films like ours.

The magazine ‘Sight& Sound’ would be likely to feature our film in it because it focuses onslightly smaller British films, which is the category in which our film fits in to and every month they review in detail every film released in the UK.

The Possession Poster

The Possesion

Mood Boards for Magazine Covers

Mood Board for Magazine Covers by kerim5

Progress So Far

So far in our process of creating our film trailer for our film 'Corrupted Karma' we have discussed the plot and outlined our key moments which will be included in the trailer. I have researched the conventions of a trailer and watched many whilst taking notes of the most common traits in each one. Trailers promote the film  and are an important part of the marketing process and aim to create immediate interest in the film before its release. I found that trailers tend to highlight the most exciting moments in the film without giving away the plot in order to attract their target audience. Because our film's genre is thriller I watched mostly thriller and horror film trailers to take inspiration. Thriller trailers have very quick cuts and the camera angle is constantly changing to add levels. The music goes along with the action in the trailer, and builds up when tension and the story picks up. Lighting is often dark and commonly the films are shot at night or in very isolated areas, creating a sense of isolation. Our Target audience for a film is 15-25 year old's because this is the age range who most enjoy the type of thriller this is. Our thriller fits into the standard thriller conventions because it is a fast paced film with a great deal of action, it contains fight scenes, murders and women which all adhere to this category. 

Statistical Research and Box office Research

Here I have taken movies from a similar hybrid genre then what we are attempting to make and took it's box office to see how much a movie from this genre can make profit wise.

I know what you did last summer:
Worldwide: $125,586,134 
Opening weekend: $15,818,645

Scream: 
Worldwide: $173,046,663
Opening weekend: $6,354,586 

Cabin in the woods:
Worldwide: $65,902,967 
Opening Weekend: $14,743,614 

 Drive: 
Worldwide: $76,175,166 
Opening Weekend: $11,340,461 

The Bourne Legacy: 
Worldwide: $270,903,870 
Opening Weekend: $38,142,825 

As you can see from these figures, Thriller movies are very popular and can make a profitable amount of money.

Story Board

https://www.youtube.com/watch?v=Q3LMAr6iL7U&feature=youtu.be

Advanced Trailer Analyses

1. In this trailer are certain things that can be represented at a connotative and denotative level, the pier for example; on a connotative level it's just a a normal pier and on a denotative level it represents their guilt and unclarity of what's going on, the pier is spooky at night and you don't know what's in the water.
Also the lipstick on a connotative level is just a normal lipstick with a specific colour  on a denotative level it represents blood and in the trailer blood is related to the accident and the supposedly dead person seeking revenge.

 2. The non-verbal communications are being used quite a lot in this trailer, at the beginning they all look happy and they have peace at mind, then from the point where they hit the person with the car they all have worried facial expressions showing guilt,fear and confusion this reinforces the fact that this is a horror/thriller hybrid.

 3. In of the shots at 1:42 minutes the characters can be seen from a crane shot, this makes them look vulnerable,small and isolated as if they're being watched. This emphasizes they're vulnerability.

4. Clothing, props, mise en scene, sets and settings have been used to suit the genre, the teenagers are wearing stereotypical teenagers clothes, they act like teenagers (when they go on the beach at night and tell scary stories for example) you get scenes in parties, the mysterious hunter has a hook, this is a classic prop used in horror movies, he is also wearing dark clothes and you can't see his face, this again suits the genre.

5. The soundtrack starts off with music targeted at a young audience and then as the trailer unfolds the song changes to a more aggressive fast paced song that suits the events happening in the trailer, the same goes with dialogue, at the beginning the characters are calm and talk about things with no meaning and then when the trailer gets serious the tone in their voices change to a worried one, they also talk louder and occasionally scream.

8.In the trailer there are a lot of images that make the iconography like the dead body, the hook or the pier at night these elements are all related to horror thrillers

9. The text fits into the thriller, horror, teen movie genre.  because of the more strongly inserted elements in the trailer so that it stands out more than anything else, the music, the locations, the characters all of those make it really easy to identify what the genre of the movie is.

Representation.

1)  white middle class Teenagers are being represented by the text

2) They are represented as being arrogant, reckless, entitled, attractive and guilty

3) Hollywood which means that it's likely to attract a specific audience, in this case a white young teenage audience

Genre

1) it's a teen horror thriller hybrid, you can tell from all the elements in the trailer, the fact that it's a young cast, the situation suits the genre very well, the fact that the teenagers are doing things that they shouldn't be doing and that there are consequences for their actions. The locations, from a high school party to a creepy pier. The performance from the characters also help identify what genre it is, in this case you have a lot of people screaming, being scared and very concerned over the issue.

Initial poster Ideas

Part of our marketing involves different poster designs in order to promote our film to its target audience. This is one of the main ways to advertise our film.The poster itself will involve different ideas which will connect with the genre of the story. Corrupted Karma, which is the name of our film needs a poster which will attract people from different backgrounds to watch the film and have some sort of idea about what sort of genre we are marketing. It is established that when looking at different movie posters, there are a number of designed ones at first before the official one is picked. This can vary from having posters with the main stars of the movie or one star from the movie or even an object from the movie which is the main topic of the genre. 

Our initial ideas for a poster includes: 

• Our main character sitting in front of the computer screen with the production title on the screen. 
• The object of the movie, which is a torture chair with our tag line written underneath. This is relatively creative because the tag line connects with the idea of a torture chair. Karma is the consequence faced from the chair.

Mood Board Magazine Covers

Mood Board for Magazine Covers

Preliminary Poster Analyses

Two Poster Analyses by Sandra Jasmine B

Trailer Idea

We want our trailer to be fast paced and exciting therefore we will use some of the best bits of the film to attract our target audience and highlight the most engrossing moments without giving away the plot. In the film our lead character Tom Banks undertakes a series of trails and challenges before the final scene where all is revealed. In our trailer we will include footage from these key moments. For example we are going to use the scene where the USB arrives in the post, we will include zoomed in shots of Tom's letter box where an anonymous letter containing the USB will arrive, this shot will leave the audience wondering what is inside this letter. The trailer will also show images of the 'torture chamber' in which Tom finds images of on the USB he receives in the post, we are either going to use photograph stills or actual video camera footage of this room along with slow and tense music. This will leave the audience wondering what this strange dark room is and what is going to take place in this room,encouraging them to want to see the film. We have decided to show this scene using CCTV footage and it will be full of glitches and will be distorted in black and white. Another scene that we will show in our trailer is the scene where Tom and his new friend Bryan attempt to destroy the body which Tom has killed. This scene will show the two men making friends and then Bryan and Tom disposing the body using sulfuric acid. The body in this scene will be wrapped up so the audience will have no idea of the identity if this body or why they are destroying it. The next clip that will be included in our trailer is from the scene in which Tom meets Tracheal,the sister of the man he has killed. We will see Tom turning up at her house and introducing himself, as well as a clip of them falling for each other. The audience however will not know this girl is the sister of the innocent man Tom murdered so will be asking questions about their relationship.