Our Poster Mock-Up

This was made so we had an original idea of what we wanted our final poster to look like:

Poster Plan

Location:
Room 17 in College

Props: 
Computer

Computer chair

-Text on computer screen = Corrupted Karma

First Poster Mock-Ups

These were the initial ideas we had about our poster design. We decided that the one of Tom Banks in front of a computer would be the one to use as the fact that you can only see that back of his head creates mystery adhering to our thriller genre, and the computer adds levels of technology which is a key theme in our film. We will take the photograph with a Canon EOS 600D and edit it using photoshop.

The Pitch

Who would produce our film?

 

Warp Films would be a promising film company to produce our film, because Warp Films is an independent film production company based in the UK. Warp films tend to produce slightly lower concept films like ours.

The magazine ‘Sight& Sound’ would be likely to feature our film in it because it focuses onslightly smaller British films, which is the category in which our film fits in to and every month they review in detail every film released in the UK.

The Possession Poster

The Possesion

Mood Boards for Magazine Covers

Mood Board for Magazine Covers by kerim5

Progress So Far

So far in our process of creating our film trailer for our film 'Corrupted Karma' we have discussed the plot and outlined our key moments which will be included in the trailer. I have researched the conventions of a trailer and watched many whilst taking notes of the most common traits in each one. Trailers promote the film  and are an important part of the marketing process and aim to create immediate interest in the film before its release. I found that trailers tend to highlight the most exciting moments in the film without giving away the plot in order to attract their target audience. Because our film's genre is thriller I watched mostly thriller and horror film trailers to take inspiration. Thriller trailers have very quick cuts and the camera angle is constantly changing to add levels. The music goes along with the action in the trailer, and builds up when tension and the story picks up. Lighting is often dark and commonly the films are shot at night or in very isolated areas, creating a sense of isolation. Our Target audience for a film is 15-25 year old's because this is the age range who most enjoy the type of thriller this is. Our thriller fits into the standard thriller conventions because it is a fast paced film with a great deal of action, it contains fight scenes, murders and women which all adhere to this category. 

Statistical Research and Box office Research

Here I have taken movies from a similar hybrid genre then what we are attempting to make and took it's box office to see how much a movie from this genre can make profit wise.

I know what you did last summer:
Worldwide: $125,586,134 
Opening weekend: $15,818,645

Scream: 
Worldwide: $173,046,663
Opening weekend: $6,354,586 

Cabin in the woods:
Worldwide: $65,902,967 
Opening Weekend: $14,743,614 

 Drive: 
Worldwide: $76,175,166 
Opening Weekend: $11,340,461 

The Bourne Legacy: 
Worldwide: $270,903,870 
Opening Weekend: $38,142,825 

As you can see from these figures, Thriller movies are very popular and can make a profitable amount of money.

Story Board

https://www.youtube.com/watch?v=Q3LMAr6iL7U&feature=youtu.be

Advanced Trailer Analyses

1. In this trailer are certain things that can be represented at a connotative and denotative level, the pier for example; on a connotative level it's just a a normal pier and on a denotative level it represents their guilt and unclarity of what's going on, the pier is spooky at night and you don't know what's in the water.
Also the lipstick on a connotative level is just a normal lipstick with a specific colour  on a denotative level it represents blood and in the trailer blood is related to the accident and the supposedly dead person seeking revenge.

 2. The non-verbal communications are being used quite a lot in this trailer, at the beginning they all look happy and they have peace at mind, then from the point where they hit the person with the car they all have worried facial expressions showing guilt,fear and confusion this reinforces the fact that this is a horror/thriller hybrid.

 3. In of the shots at 1:42 minutes the characters can be seen from a crane shot, this makes them look vulnerable,small and isolated as if they're being watched. This emphasizes they're vulnerability.

4. Clothing, props, mise en scene, sets and settings have been used to suit the genre, the teenagers are wearing stereotypical teenagers clothes, they act like teenagers (when they go on the beach at night and tell scary stories for example) you get scenes in parties, the mysterious hunter has a hook, this is a classic prop used in horror movies, he is also wearing dark clothes and you can't see his face, this again suits the genre.

5. The soundtrack starts off with music targeted at a young audience and then as the trailer unfolds the song changes to a more aggressive fast paced song that suits the events happening in the trailer, the same goes with dialogue, at the beginning the characters are calm and talk about things with no meaning and then when the trailer gets serious the tone in their voices change to a worried one, they also talk louder and occasionally scream.

8.In the trailer there are a lot of images that make the iconography like the dead body, the hook or the pier at night these elements are all related to horror thrillers

9. The text fits into the thriller, horror, teen movie genre.  because of the more strongly inserted elements in the trailer so that it stands out more than anything else, the music, the locations, the characters all of those make it really easy to identify what the genre of the movie is.

Representation.

1)  white middle class Teenagers are being represented by the text

2) They are represented as being arrogant, reckless, entitled, attractive and guilty

3) Hollywood which means that it's likely to attract a specific audience, in this case a white young teenage audience

Genre

1) it's a teen horror thriller hybrid, you can tell from all the elements in the trailer, the fact that it's a young cast, the situation suits the genre very well, the fact that the teenagers are doing things that they shouldn't be doing and that there are consequences for their actions. The locations, from a high school party to a creepy pier. The performance from the characters also help identify what genre it is, in this case you have a lot of people screaming, being scared and very concerned over the issue.

Initial poster Ideas

Part of our marketing involves different poster designs in order to promote our film to its target audience. This is one of the main ways to advertise our film.The poster itself will involve different ideas which will connect with the genre of the story. Corrupted Karma, which is the name of our film needs a poster which will attract people from different backgrounds to watch the film and have some sort of idea about what sort of genre we are marketing. It is established that when looking at different movie posters, there are a number of designed ones at first before the official one is picked. This can vary from having posters with the main stars of the movie or one star from the movie or even an object from the movie which is the main topic of the genre. 

Our initial ideas for a poster includes: 

• Our main character sitting in front of the computer screen with the production title on the screen. 
• The object of the movie, which is a torture chair with our tag line written underneath. This is relatively creative because the tag line connects with the idea of a torture chair. Karma is the consequence faced from the chair.

Mood Board Magazine Covers

Mood Board for Magazine Covers

Preliminary Poster Analyses

Two Poster Analyses by Sandra Jasmine B

Trailer Idea

We want our trailer to be fast paced and exciting therefore we will use some of the best bits of the film to attract our target audience and highlight the most engrossing moments without giving away the plot. In the film our lead character Tom Banks undertakes a series of trails and challenges before the final scene where all is revealed. In our trailer we will include footage from these key moments. For example we are going to use the scene where the USB arrives in the post, we will include zoomed in shots of Tom's letter box where an anonymous letter containing the USB will arrive, this shot will leave the audience wondering what is inside this letter. The trailer will also show images of the 'torture chamber' in which Tom finds images of on the USB he receives in the post, we are either going to use photograph stills or actual video camera footage of this room along with slow and tense music. This will leave the audience wondering what this strange dark room is and what is going to take place in this room,encouraging them to want to see the film. We have decided to show this scene using CCTV footage and it will be full of glitches and will be distorted in black and white. Another scene that we will show in our trailer is the scene where Tom and his new friend Bryan attempt to destroy the body which Tom has killed. This scene will show the two men making friends and then Bryan and Tom disposing the body using sulfuric acid. The body in this scene will be wrapped up so the audience will have no idea of the identity if this body or why they are destroying it. The next clip that will be included in our trailer is from the scene in which Tom meets Tracheal,the sister of the man he has killed. We will see Tom turning up at her house and introducing himself, as well as a clip of them falling for each other. The audience however will not know this girl is the sister of the innocent man Tom murdered so will be asking questions about their relationship.

Target Audience Questionnaire results

The results here show that the majority of the people we asked in our questionnaire were 20-30, followed closely by 10-20 year olds.

This result indicated that most of the people we asked were males, which will understandably sway the answers we get from them, but works to our advantage because our film is aimed at a predominantly male audience.

The results here show that the majority of our audience are white Caucasians. With a larger amount of Asians and Middle Easterns than Africans.

The results here show that the majority of people we asked about films were either students at public school, university or working parents.

The resluts of this pie chart show that when we asked people about their favourite film genre the majority said that they enjoyed horror/thriller films, with drama following closely behind. This was a great result for us as our film is a crime thriller.

When we asked people how they normally watch a film, most answered saying they commonly watched films online, which was of no surprise. As a large number of the people we asked were working parents it was also of no surprise that they watched films on DVDs at home. Very few used LoveFilm, a popular film renting site and portable devices such as ipods.

Results from this pie chart indicate that most people learn about new and upcoming films from trailers, and on the Internet. Very few said they found them through newspaper's and magazine articles, implying that the Internet is becoming increasingly favoured over reading newspaper's and magazines, a lot of people now check the news and read articles online.

When we asked people what their favourite way of watching a trailer was we found the result was predominantly people watching them on you tube which again was of no surprise considering most of popular answers so far have been Internet based. No body said they saw trailers on DVDs, which was surprising considering a number of them were working parents who watched films on DVDs.

Half of the people we asked suggested that the main aspect they look for in a film was the entertainment factor. Next down from that was comedy, and then drama and intellectual stimulation, with originality holding the lowest amount of votes.

Results from this line chart show how half of the people we asked about the element most likely to attract and grab their attention towards a film was if there were big stars involved. As our film is very small budget this will not be an option for us. Reviews were also a key element of what attracts people to films.

Results from this bar graph imply that the majority of our audience say that the most annoying thing about a movie trailer is if it is unclear in regards to what the film is about and does not show the type of clips that will demonstrate the genre of the film.

The results of our questionnaire help us with the making of our film because they suggest to us what these age groups particularly like and want to see in a film and what aspects most attract them. When asking about trailers we noticed that a large amount of people said that a trailer being unclear is especially irritating. Giving too much away was also a problem, therefore we will aim to make a trailer very simple to understand without giving too much of the story away to please our target audience which is 10-30 in a broad spectrum but focusing more closely on the 18-25 year olds.

James Bond Skyfall Promotion

In this post we will be looking at the entirety of the James Bond - Skyfall Film. The marketing is portrayed through many different posters, trailors, videos, merchandise, and the original website which includes all the latest news, videos and games.

Below, I have selected a couple of trailers, some of which include the original trailer, the international trailer, and the teaser trailer.

                                                                   The Official Trailer

The official trailor advertises the film by including various clips from different scenes in the movie without revealing the full story. The purpose of a trailer is to expose the plot and to grab people's attention and make them want to watch the film.

                                          The International Trailer

                                          The Teaser Trailer
 The teaser trailer is released before the official trailer. The difference between a teaser trailier and the official trailer is that a teaser trailer is a truncated version of a theatrical trailer which intends to entice an audience about an upcoming movie, in this case the James Bond movie. A teaser trailer is usually under two minutes. 


Below, I have selected character posters and official posters which each depict different characters from the movie. These posters are the main part of the marketing campaign because they are displayed internationally to gain maximum exposure for the films release.

Character Posters

As shown above, there are a set of character posters for the James Bond film. each of the posters features an individual character from the film. In some character posters, tag lines are included in order to reflect the quality of the character.

Teaser Poster

Many films publish teaser posters as an early promotional poster which includes an important image or design without exposing too many details about the film such as the theme, characters and plot. The purpose of teaser trailers is to alert and generate hype for the film. 

http://www.skyfall-movie.com/site/  - The original website

The website of the new Bond movie includes the latest news about the film, a countdown to the Bond film, videos about the movie, games, and information about the film. There are also many promotions about previous movies linked with the film, interviews with the directors of the film and the different types of DVD's which will be made available. 

Merchandise

  

 

http://www.youtube.com/watch?v=xW5abat5NEU - James bond escorts the queen

The Pitch Prezi

Target Audience Questionaire Sample

Questionnaire

Mood Boards for Poster

Media Mood Board

Wordles

These are the Wordles we used in order to come up with the title of our movie. 

Innitial Story

Tom Banks is a journalist who is lacking stories that sell. He is grinding through his job that he is struggling to excel at. We also notice that he is an alcoholic and we find that this may be the cause of his poor work. One day while at home he is sent a USB in the mail. On the USB there is footage concerning Tom Banks. The USB is full of glitches and it is distorted and in black and white CCTV effect.  While examining the footage, he finds clues and hits, one of which is a object on the floor, for example a can that is from a factory which leads him to the location. He goes to the location to find the scenery, and finds the objects that were in the footage. While he is in the location he finds that there is a man in the chair. He immediately thinks to help this man who  looks like he is in threat of his life. In an attempt to prevents this man killing the man in the chair, he non intentionally kills the torturer. He panics and realises what he has done, the man in the chair getting tortured 'Bryan Maddison' calms him and thanks him for saving his life. To Tom's surprise, Bryan knows exactly what to do with the body, he helps him dispose of the body in Sulphuric Acid. He is still unable to sell a story and is reluctant to sell the story that he is involved in, as he is a major part of the story and could compromise his secret. Tom meets Rachel who is the sister of the man that he killed by accident and intends to tell her about the death of her brother but is caught away and end up falling for her. Fearing she may leave him he refrains from telling her. As he is leaving his office he is finds an old article of a man who is related to Bryan and is a criminal rapist.

Innitial thoughts about trailors

What are trailors for and what do they do?

Movie trailors are there to advertise a feature film which is about to be released using a series of selected shots from the film. The purpose of a trailor is to attract and provide a specific audience with an idea about whether the film is suitable for their liking. Trailors are shown before the release of the official movie in order to provide the audience with limited information about the genre of the movie, the narrative, who is starring in the film and the timing of release.

                                                                 An Example of the film Taken 2

The following clip establishes the genre of the movie through the music in the background and there are a number of short clips which are selected in order to show very active and intense scenes from the movie. The main stars are also shown in the trailor so that the audience know who is involved in the action. Towards the end of the trailor,  a slideshow including close-ups of the actors are shown with their names. Some of the narrative is established through the voice overs in the trailors. Another way of conveying the narrative of the film is through selected speech from some of the characters in the film. The unique selling point of the movie  is its sequal. The movie takes place in Istanbul, and his daughter has the power in saving her mum who is being taken as appose to her dad.

Conventions of a trailer

-Trailers can sometime involve footage or moments in the film that are actually not included in the actual film. For example showing some spectacular 3D CGI that is not featured within the films itself.

- Trailer almost always include a title sequence and information which includes stars, directors, producers, release date and technology I.E. 3D or 2D. 

- Major stars will be mentioned early in the trailer because they will often make fans of that star, want to go see that movie or not. 

- Often movies will be linked with the director because they have directed films that have been previously popular or liked. For example 'by the creators of...' 

- Blockbusters often have epic 'movie man' voiceovers that tell small amount about the film.

- Trailer scores and trailer soundtrack or music are almost always used to show the genre of the movie and to tell if it is a comedy a horror.

Intro to Brief

Were doing a 2 to 3 minutes trailer  as part of a promotional package for a film which will include a poster and magazine page. Each element will revolve around a marketing campaign designed to emphasise the films USP.

Introduction

My name's Sandra, Im currently studying my A2's at Collingham college in South Kensington. Subjects I am taking are Media Studies, English Literature and History. There are four of us in our Media class. Myself, Karl Dimitri, Bella Speaight, and Patrick O Callaghan.
My main interest is Music, I'm also interested in Fashion and design.