The results here show that the majority of the people we asked in our questionnaire were 20-30, followed closely by 10-20 year olds.
This result indicated that most of the people we asked were males, which
will understandably sway the answers we get from them, but works to our
advantage because our film is aimed at a predominantly male audience.
The results here show that the majority of our audience are white Caucasians. With a larger amount of Asians and Middle Easterns than Africans.
The results here show that the majority of people we asked about films were either students at public school, university or working parents.
The resluts of this pie chart show that when we asked people about their favourite film genre the majority said that they enjoyed horror/thriller films, with drama following closely behind. This was a great result for us as our film is a crime thriller.
When we asked people how they normally watch a film, most answered saying they commonly watched films online, which was of no surprise. As a large number of the people we asked were working parents it was also of no surprise that they watched films on DVDs at home. Very few used LoveFilm, a popular film renting site and portable devices such as ipods.
Results from this pie chart indicate that most people learn about new and upcoming films from trailers, and on the Internet. Very few said they found them through newspaper's and magazine articles, implying that the Internet is becoming increasingly favoured over reading newspaper's and magazines, a lot of people now check the news and read articles online.
When we asked people what their favourite way of watching a trailer was we found the result was predominantly people watching them on you tube which again was of no surprise considering most of popular answers so far have been Internet based. No body said they saw trailers on DVDs, which was surprising considering a number of them were working parents who watched films on DVDs.
Half of the people we asked suggested that the main aspect they look for in a film was the entertainment factor. Next down from that was comedy, and then drama and intellectual stimulation, with originality holding the lowest amount of votes.
Results from this line chart show how half of the people we asked about the element most likely to attract and grab their attention towards a film was if there were big stars involved. As our film is very small budget this will not be an option for us. Reviews were also a key element of what attracts people to films.
Results from this bar graph imply that the majority of our audience say that the most annoying thing about a movie trailer is if it is unclear in regards to what the film is about and does not show the type of clips that will demonstrate the genre of the film.
The results of our questionnaire help us with the making of our film because they suggest to us what these age groups particularly like and want to see in a film and what aspects most attract them. When asking about trailers we noticed that a large amount of people said that a trailer being unclear is especially irritating. Giving too much away was also a problem, therefore we will aim to make a trailer very simple to understand without giving too much of the story away to please our target audience which is 10-30 in a broad spectrum but focusing more closely on the 18-25 year olds.
In this post we will be looking at the entirety of the James Bond - Skyfall Film. The marketing is portrayed through many different posters, trailors, videos, merchandise, and the original website which includes all the latest news, videos and games.
Below, I have selected a couple of trailers, some of which include the original trailer, the international trailer, and the teaser trailer.
The Official Trailer
The official trailor advertises the film by including various clips from different scenes in the movie without revealing the full story. The purpose of a trailer is to expose the plot and to grab people's attention and make them want to watch the film.
The International Trailer
The Teaser Trailer The teaser trailer is released before the official trailer. The difference between a teaser trailier and the official trailer is that a teaser trailer is a truncated version of a theatrical trailer which intends to entice an audience about an upcoming movie, in this case the James Bond movie. A teaser trailer is usually under two minutes.
Below, I have selected character posters and official posters which each depict different characters from the movie. These posters are the main part of the marketing campaign because they are displayed internationally to gain maximum exposure for the films release.
Character Posters
As shown above, there are a set of character posters for the James Bond film. each of the posters features an individual character from the film. In some character posters, tag lines are included in order to reflect the quality of the character.
Teaser Poster
Many films publish teaser posters as an early promotional
poster which includes an important image or design without exposing too many
details about the film such as the theme, characters and plot. The purpose of
teaser trailers is to alert and generate hype for the film.
The website of the new Bond movie includes the latest news about the film, a countdown to the Bond film, videos about the movie, games, and information about the film. There are also many promotions about previous movies linked with the film, interviews with the directors of the film and the different types of DVD's which will be made available.
Tom Banks
is a journalist who is lacking stories that sell. He is grinding through
his job that he is struggling to excel at. We also notice that he is
an alcoholic and we find that this may be the cause of his poor work.
One day while at home he is sent a USB in the mail. On the USB there is
footage concerning Tom Banks. The USB is full of glitches and it is
distorted and in black and white CCTV effect. While examining the
footage, he finds clues and hits, one of which is a object on the floor,
for example a can that is from a factory which leads him to the
location. He goes to the location to find the scenery, and finds the objects that
were in the footage. While he is in the location he finds that there is
a man in the chair. He immediately thinks to help this man who looks
like he is in threat of his life. In an attempt to prevents this man
killing the man in the chair, he non intentionally kills the torturer.
He panics and realises what he has done, the man in the chair
getting tortured 'Bryan Maddison' calms him and thanks him for saving
his life. To Tom's surprise, Bryan knows exactly what to do with the body,
he helps him dispose of the body in Sulphuric Acid. He is still unable
to sell a story and is reluctant to sell the story that he is involved
in, as he is a major part of the story and could compromise his secret.
Tom meets Rachel who is the sister of the man that he killed by
accident and intends to tell her about the death of her brother but is
caught away and end up falling for her. Fearing she may leave him he refrains from
telling her. As he is leaving his office he is finds an old article of a
man who is related to Bryan and is a criminal rapist.
